15 July 2002 - science and art of ads

Advertising is the ultimate union of science and art, the marriage of technique with poetry, the veritable corpus callosum between the left and right hemispheres. In what other field do you cook your pizza only a third of the way so that it stays light and juicy, then brown choice bits with a blowtorch? In what other field do you ferry cars to Iceland merely for the scenery in the background? And where else are sentence fragments good form?