6 June 2015 - emotion wins 4

If you have become closely familiar with these three lessons so that you can reason with them, then you know, as many do, how to press your viewpoint into somebody else’s heart: Appeal keenly to emotion with an edge of false reasons. Advertisers, politicians, public relations experts, actors, cartoonists, con artists, dogs—promoters and self-promoters of all kinds understand, and only those who seek understanding don’t.