16 January 2006 - desensitized to ads

After tossing my junk mail, I had a little time left over to contemplate the full-color ad printed on my monthly bank statement. It is not a random irruption of evil. When the consumer becomes desensitized to ads, the advertising industry wins as desperate sellers squeeze out their messages over more and more surfaces, desensitizing the consumer to ads. They don’t need a mastermind in a hidden lair when they have positive feedback.

Equally, we don’t need to borrow the climate computers to calculate the outcome of the runaway ad-house effect. If consumer ad sensitivity does not fall to zero, civilization will collapse. That’s why you need the Daily Whale’s new advertising protection system: A blindfold and earplugs.