10 March 2013 - bad customer service

I can explain bad customer service. You see, biology works from the molecule up. A coral reef or a tree is made molecule by molecule, selecting the correct atoms for each single position. Compare how humans make computer chips by finely patterning bulk materials. Even when we do DNA testing we don’t simply read the DNA in our sample, first we amplify it with PCR using stolen biological molecules—the steps added by humans all work at the level of bulk materials. So there you have it: A customer is biological, but your typical company treats customers in a group as a bulk material.