6 April 2014 - exclusive popularity

Advertisers believe that exclusivity sells.

EXCLUSIVE OFFER (not available without a mailing address)! Engraved with your name (provided you have one of the 40 most common names)!

They also believe that popularity sells.

BIG HIT (to our earnings)! Over 2 ___ ___ sold!

But remember, where some see contradiction, advertisers see only opportunity.

Only for the world’s most gullible people!