9 January 2000 - flash memory

Today, budding marketeers, let’s look at a case study: the consumer flash memory formats CompactFlash and SmartMedia that are used in MP3 players, digital cameras, and other trendoidea. What can we learn from the names of these two product standards? OK, always use a capital letter in the middle, good answer. It’s important to follow the fads. Consumers will be bored, but your boss will love you, and that’s what counts. But the long-term lesson is, hide your weaknesses! SmartMedia is more compact and CompactFlash is smarter.