23 September 2011 - road safety 2

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Risk Setpoint

The street corner under construction is actually reasonably safe—not in itself, but because it’s obviously dangerous. Everyone’s careful. The key to road safety is not to make stuff safe, which leads to recklessness, it’s to make it appear more dangerous than it is.

the Daily Whale || copyright 2011, 2024 Jay J.P. Scott <jay@satirist.org>