Sweepstakes entry mailings meld the finest art and science.
Hard-edged teams of psychologists, lexicographers, and poets
hone and rehone the language until it cuts directly to
the brain’s motivation center, bypassing conscious processing.
Political speechwriters painstakingly wring the maximum deception
and the deepest emotional impact from every phrase. Meanwhile,
lawyers ensure that the superficial technical meaning,
the one accessible to expert witnesses in court, is
“You bozo, your chance of winning is submicroscopic.”
What an awesome job! Where do I apply?
copyright 1999, 2024 Jay J.P. Scott
<jay@satirist.org>